About KlarPris

The Founders

KlarPris was founded in 2013 by Jens Davidsen and Morten Riber Paarup. Each of them has vast experience in the building industry as an entrepreneur and as a software developer, respectfully. After more than a decade in the industry, they decided to join forces and create a unique, online marketplace with the objective of making trade easy, efficient and transparent for all parties in the building industry.

The Company

The company started by focusing on plumbers in Denmark, but quickly expanded to electricians due to market demand. In a strategic move, KlarPris and Ordrestyring.dk joined forces in 2015, creating a partnership that made KlarPris the preferred procurement tool for the Danish building industry. Thereafter, KlarPris entered the Swedish market with a partnership with Comfort, the biggest procurement chain for installers in Sweden. The following year, KlarPris expanded again by entering the German market.

The Purchasing System

The purchasing system is used by more than 2000 companies daily. Moreover, since starting in 2013, the system has increased the purchasing volume by 100% year by year, showcasing its power and usability for both installers, wholesalers and manufacturers alike.


Sales / Customer relations

Simon Uldall
Managing Director
Tim Vestergaard Krupsdahl
Global Head of Sales
Lars Ljunggren
Key Account Manager
Kim Green
Key Account Manager
Kurt Andersson,
Head of Sales, Sweden
Roger Nordström,
Key Account Manager, Sweden
Martin Kalbfleisch,
Head of Sales, Germany
Rikke Maarup Kongstad
Global Head of Customer Relations
Mads Langberg
Customer Success Consultant
Krister Nilsson
Customer Success Consultant, Sweden
Peter Schlanbusch
Customer Supporter
Fie Probst Jensen
Customer Supporter
Kim Øxenholt
Global Marketing Manager

Manufacturer / Supplier relations

Jimmi Berg
Global Partner Manager
Stix Michael Johansson
Partner Manager, Sweden

Platform / Concept development

Jens Davidsen
Founder / Business Development Manager
Sej Sander Thorsen
Morten Asp
Price & Data Manager
Pernille Dellgren Matzen
Product Manager
Mark Boelskifte Skouenborg
Jonatan Salling Hvass
Software developer
Flemming Stouby Nielsen
Software developer
John Brockie
Software developer
Tilde Paarup Davidsen
Software developer
Morten Paarup
Senior Advisor


Carsten Størk-Hansen
Finance Manager
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